Gilt Groupe Announces Launch of Men's Luxury Retail Site PARK & BOND
/PRNewswire/ -- Gilt Groupe, Inc., an innovative online shopping destination, announced today the launch of its standalone luxury retail site for men, PARK & BOND ( www.parkandbond.com ). Built from the ground up to reflect the way men shop, PARK & BOND merges a curated selection of the world's best brands with a continuously updated mix of editorial content designed to give guys the inspiration and advice they need to look their best.(Logo: http://photos.prnewswire.com/prnh/20110808/NY48873LOGO )
Led by President .
"PARK & BOND is tailored to the specific needs and wants of the American male luxury customer," said Auerbach. "The site provides a unique one-stop shopping experience, giving men immediate access to their favorite brands alongside a wealth of trusted information and guidance to help them look and feel their best."
The name references two of 's most stylish streets — Park Avenue and Bond Street — and encapsulates the mix of classic and contemporary that is core to the PARK & BOND philosophy. "Being well dressed in 2011 isn't necessarily about following the rules or painting by numbers," said Thoreson. "It's about having the knowledge and confidence to put pieces together in a way that works for you."
Among the more than 100 brands launching with the site are . Designer Simon Spurr, whose eponymous collection will be sold on the site, said of PARK & BOND's launch, "It's nice to be a part of an American-based website that will showcase menswear to the extent that PARK & BOND will. With the group of talent launching PARK & BOND, customers can expect a well-edited assortment of designers."
Much of the merchandise on PARK & BOND is curated as part of a full look and accompanied by editorial content to give men a context for their shopping experience. The site also offers exclusive merchandise from the world's best designers; a free personal shopping service geared toward helping customers build the perfect wardrobe; and an ever-expanding lineup of "P&B SHOPS": virtual boutiques — curated by industry tastemakers — offering exclusive selections of vintage watches, one-of-a-kind garments, hard-to-find men's grooming products, and more.
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Additionally, PARK & BOND will be the first US-based retailer to offer Fits.me technology, a virtual fitting room service that customizes FitBot mannequins based on shoppers' individual measurements so they can see how clothes from select brands look
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