Malwarebytes quietly becomes a big player in anti-malware software

Chances are you haven’t heard about Malwarebytes . The company has quietly become a force in security technology, achieving more than 100 million downloads of its anti-malware product since 2008. Now the profitable company is adding a million users monthly for its Malwarebytes software, which cleans infections off computers.

That growth rate — fueled all by word of mouth — has been possible because of the combination of the explosion in malware and the popularity of the freemium model, where users can get a measure of protection for free and pay extra for premium service. Over time, the San Jose, Calif.-based company says it has detected more than 5 billion pieces of malware during its history.

“The big antivirus companies started 15 years ago, but our solution is less than three years old and it is built to deal with the problems we have today,” said Marcin Kleczynski (pronounced Kleh-chin-ski), founder and chief executive of Malwarebytes. (He is pictured below).

Malwarebytes works alongside antivirus software from vendors such as Symantec and McAfee. Like using a seatbelt and an airbag together, antivirus and anti-malware go together because they attack the problem from different directions. Malwarebytes cleans off machines that are already infected, while the pro version stops your machine from getting infected in the first place. Generally, the company can push out a fix for a particular piece of malware within an hour of discovery. That’s important because malware can spread to thousands of people within five minutes. And that’s one reason why the big antivirus vendors recommend it.

The company traces its roots back to 2004, when Kleczynski was working as a computer technician and found that machine after machine had been disabled by malware. His own home PC got infected and he took to the internet forums to get advice about fixing it. That took more than three days.

Kleczynski started building a Rogue Remover anti-malware program and released it in 2006. By 2008, the company formally incorporated and spruced up its user interface. In late 2008, Kleczynski brought aboard security and e-commerce expert Marcus Chung as chief operating officer and moved to San Jose.

The company has been profitable from the outset and hasn’t raised money. Today, Malwarebytes says it is opening a European office (headed by Fernando Francisco) and is announcing it has acquired hpHosts, which tracks blacklisted websites, ad servers, and tracking servers. That deal ensures that Malwarebytes protects against the newest malevolent internet protocol addresses and blocks the web servers that are used to distribute malware. hpHosts also uses the blacklist to persuade internet service providers to shut down malware-producing servers.

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Malwarebytes quietly becomes a big player in anti-malware software

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McAfee has gone and done something drastic for the 2010 version of its basic security program, and we’re not talking about the new name. McAfee AntiVirus Plus, which last year was known as McAfee VirusScan Plus, has a new interface that redefines how to streamline the complex and varied tools currently available in A-list security programs.

The the new and unusual top-down design is surprisingly easy to use, with clear delineations between features. Potentially confusing names have been jettisoned. For example, firewall settings control how you access the Web, so they’re listed under Web and E-mail Protection. Also, McAfee stands out for not only color-coding what your status is, but also adding in what that means. The “Your computer is secure” message is bolstered by “No action required,” a helpful tip. Click on any of the four categories just below the status bar and the pane just to the right reveals links to drill deeper into your security status. Mouse over the big subcategories at the bottom and a general status message appears next to the name. Click on one to for more configuration settings.

The biggest feature update comes to McAfee’s real-time defense engine, called Artemis. In the 2010 version, it works in conjunction with McAfee’s SiteAdvisor to scan downloads as they occur. The scans include using real-time URL, IP address, and domain name data in conjunction with a blend of blacklists, whitelists, and cloud analysis to evaluate downloads for threats before they land on your hard drive. According to McAfee, its 2010 suite has huge leaps in performance, due in part to selective process loading when you boot, and in part to flagging already-examined files as safe. Overall, we found McAfee AntiVirus Plus 2010 to be a much-needed and long-overdue improvement to McAfee’s consumer protection line.


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